Sports & Entertainment Client Alert – What to Watch for in 2023 | Kaufman & Canoles
, 2023-01-20 16:14:08,
After an eventful and evolving sports landscape in 2022, KaufCan Sports is on top of a number of notable areas in the world of sports law for 2023. From the NCAA and its student-athletes to the disruption in global golf and In women’s sports, here are some of the expected developments that KaufCan Sports is tracking in 2023:
College and NCAA athletics
- Name, image and likeness (NIL) in college sports
Since the Supreme Court’s decision in NCAA v. Alston, 141 S. Ct. 2141 (2021), which opened the door to college athletes receiving name, image, and likeness (NIL) compensation, the landscape of college athletics has continually changed and horizons have broadened. Consequently, NIL will continue to be a focus area for 2023 as schools look for more ways to monetize their student-athletes and push the pipeline of facilitating NIL deals. Additionally, it is likely that more institutions will continue to educate students and athletic departments not only on ways to expand NIL opportunities, but also on the NIL process and its implications (eg, signing agreements, handling issues). programming and understanding what sellers expect). Additionally, the NIL market itself should continue to refine as the brands now have a year and a half of agreements to properly test and assess the value of college student athletes as endorsers and sponsors of the brand.
Furthermore, the focus must shift to protecting the interests of college athletes from unscrupulous individuals…
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