Ruth Berry Promoted to Lead ITV Studios’ Global Commercial Divisions
, 2023-01-27 03:57:00,
ITV studies‘head of global distribution ruth berry has been promoted to lead the company’s two global business divisions.
The global distribution and global entertainment arms of ITV Studios have been brought together under a single leadership and organizational structure, led by Berry, who will work closely with COO David McGraynor. Due to restructuring, arjan pomper He will step down as managing director of global entertainment, ITV Studios said.
The realignment will allow ITV Studios to “align more closely with buyers and reflect global market developments with the growth of streaming platforms, ongoing market consolidation and the adoption by many buyers of a single online buying approach.” all genres”. the organization said.
Berry will now lead the distribution and monetization of a catalog of 90,000 hours, including 285 formats spanning “love island”, “My mom, your dad”, “Maternal”, “The Voice” and “Line of duty”. Sales teams will remain positioned around the world with dedicated format teams and finished programming based in the Netherlands, UK, US, Australia and Singapore.
Prior to joining ITV Studios, Berry was at Shine International, where she was Senior Vice President and Head of EMEA, and at The Walt Disney Company, where her roles included Head of Digital Media Distribution and Brand Services for EMEA.
McGraynor said: “Ruth has been instrumental in building our trading business and…
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