Over 9 in 10 Indian consumers want all-in-one platform for entertainment: Accenture

More than nine out of 10 Indian consumers, or around 95 percent, want an all-in-one platform for better entertainment experiences, according to a new report published on Monday.

While 72 percent of consumers in the country said they would pay for an all-in-one platform for their entertainment services, five in six want the option to share their streaming profiles across platforms for better content personalization, according to the report of Accent.

“With an increasing focus on revenue over content and growing customer dissatisfaction with their media experiences, the broadcast industry is at a critical stage of evolution,” he said. Saurabh Kumar Sahumanaging director and leader of the Communications, Media and Technology industry group, Accenture in India.

“To remain relevant and profitable in an increasingly competitive media landscape, streaming service providers must reinvent the entertainment ecosystem with consumers’ needs for simplicity, personalization and affordability in mind,” he added.

Furthermore, the report also revealed that around 41 percent of consumers in India have unsubscribed from at least one of the top five video-on-demand streaming services in the past 12 months and 42 percent said they plan to remove one. or more in the next 12 months.

More than six in 10 consumers (62 percent) in the country reported frustration when finding something to watch.

While 77 percent of users reported feeling overwhelmed by the range of streaming services available, 30 percent said more is needed…