, 2023-01-04 09:01:11,
Holoride, the Audi-backed startup, is ready to bring its virtual reality in-vehicle entertainment system into the mainstream.
The company unveiled Wednesday at CES 2023 in Las Vegas a device the size of a smart speaker that can be retrofitted to any vehicle to make it VR-ready. The product marks a turning point for a company that has relied on partnerships with automakers for its growth.
Today, Holoride’s in-car VR technology is only available on certain 2022 model year (and later) Audi vehicles. This new product would greatly expand its market reach, if consumers choose to spend $799 per pack.
The upgrade pack weighs less than half a pound and mounts via suction cup to a vehicle’s windshield. The hardware is equipped with a lithium-ion battery that lasts 14 hours on a single charge and an included USB-C to USB-A cable that plugs into the vehicle. Up to two headphones can be connected to the Holoride Retrofit simultaneously, allowing two passengers to enjoy Holoride at the same time in the car.
The package includes updated hardware, HTC VIVE Flow headset, a one-year subscription to the Holoride platform, and a security strap. The Holoride upgrade is also available as a standalone purchase for $199.
“The release of our Holoride update kicks off a new chapter in the Holoride journey. Our vision to offer a manufacturer-agnostic entry point into the ‘Motorverse’ has finally arrived,” said Holoride CEO and…
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