Guest column: NCAI acquires “Crying Indian” and retires him | Navajo-Hopi Observer
, 2023-03-14 17:58:14,
Levi Rickert | Native News Online
Originally published: Mar 14, 2023 3:52 p.m
The National Congress of American Indians announced on February 23 that it had acquired ownership of the Pollution Control Public Service Announcement (PSA) that first aired on Earth Day in 1971.
The ad, which raised awareness of environmentalism and became a part of popular culture at the time of its creation, was later known for featuring imagery depicting American Indians, Alaskan Natives, and misappropriation of Native culture.
Keep American Beautiful Inc. Inc., the nonprofit organization that created the ad, said it was time to officially retire from advertising. The organization has turned it over to the NCAI Fund, a 501(c)(3) public education nonprofit, which plans to retire from advertising permanently.
“NCAI is proud to assume the role of monitoring the use of this ad and ensuring that it is used only for historical context; this ad was inappropriate then and remains inappropriate today,” Larry Wright, executive director of the National Anti-Corruption Commission, said in a statement. To put this ad to bed forever.”
For those who haven’t seen the ad before, it shows this…
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