Dennis Rodman’s Deal With $250 Million Worth Company Ahead of Christmas in 1996 Capped Off a Banner Year for ‘The Worm’

Brands in the late ’90s would think twice before signing a deal with Dennis Rodman. Throughout his career, he Chicago Bulls Legend has developed a “bad boy” image of himself. As the name suggests, he started his career in the NBA with the “Bad Boys” Detroit Pistons. However, renegade King Rodman made the 1996 endorsement successful.

The bull legend played an influential role in the second half. He also shared a special relationship with Coach Phil Jackson because of their shared interest in Native American culture. Rodman He always had the support of the team despite his wild or flamboyant personality.

Dennis Rodman and his successful career off the field

In a 1996 Chicago Tribune articleDennis Rodman made it to the news because of his impressive endorsement deal with Eastman Kodak Co. “The Worm” promoted Kodak’s latest products and “Kodak Advantrix” films. The deal included five or six TV commercials that aired before Christmas 1996.

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Dennis Rodman was definitely an unlikely choice for a camera commercial, but producer J. Walter Thompson had his reasons. He said, “We wanted Rodman because watching a nice guy try to be nice wouldn’t be funnyThe commercial was a concept…