, 2023-01-02 09:00:00,
My New Years Toasts are my yearly predictions for the worlds of media, entertainment, and technology. This time I do it differently, presenting each of my 12 predictions per month. Now THAT is bold! Yes, to some extent, it’s a trick to keep things festive and fresh. But my predictions are true, and my expected timing of how they play out is at least directionally correct. My holiday wish is that this unique format leads to more conversations with friends over our martinis.
January: Call it Netflix’s New Year’s hangover, as its ad-supported level isn’t the great hope and savior the streaming giant and its investors hope it will be.
I predicted this reality weeks before Netflix announced its initial migraine-inducing ad-supported results. Let’s be honest. Netflix’s most lucrative home market is totally saturated. To make matters worse, Netflix is facing increasing cannibalization at the hands of its increasingly hostile streaming foes. That means your only escape is international growth if you want to continue as an independent. But overseas pricing pressures are even more challenging in a highly mobile world. This is why Netflix will eventually be bought, as I have long predicted. Y, as I wrote in a recent columnComcast is now better positioned to be that buyer thanks to increasingly belligerent antitrust actions by the feds against Big Tech. In reality, this would be a merger of equals, as Netflix and Comcast market…
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